CHAGEE Malaysia Review 2026: Premium Chinese Tea, App Rewards, and Referral Code
Did you know? You can earn CHAGEE app rewards from your very first order, and fine-tune sugar and ice on every cup for a proper brewed-tea taste.
By Malaysia4U Editorial Team · Updated 10 June 2026 · Based on CHAGEE Malaysia app, outlet, and menu research
Quick Verdict
- ->CHAGEE is best for tea-first milk tea. The drinks taste more like brewed tea with milk, less like dessert syrup.
- ->Use referral code 3DsGVzx when registering in the CHAGEE app if the referral field appears.
- ->JAKIM halal status is a major plus for a Malaysia-wide tea chain competing with local milk tea and coffee brands.
- ->The app is worth using for order-ahead pickup, points, reward redemption, launch updates, and outlet lookup.
CHAGEE Referral Code
Join CHAGEE through the app and paste this code if the referral field appears during sign-up.
Download CHAGEE AppRewards and referral terms can change. Check your CHAGEE app account after registration.
What is CHAGEE?
CHAGEE is a premium tea chain from Yunnan, China, built around modern Chinese tea culture. In Malaysia, it sits between classic bubble tea and specialty cafe drinks: brewed tea leaves, fresh dairy, a polished outlet experience, and a menu that is more tea-forward than most dessert-style milk tea brands.
CHAGEE has scaled fast. Its parent, Chagee Holdings, listed on the Nasdaq in April 2025 under the ticker CHA, raising roughly US$411 million, and reported more than 7,500 tea houses globally (about 7,531) in its Q1 2026 results, the large majority in Greater China, with a smaller but fast-growing overseas network across markets such as Malaysia, Singapore, Indonesia, Thailand, Vietnam, the Philippines and the United States.
In Malaysia, CHAGEE opened its first store in 2019 and announced it had passed 200 outlets in 2025, earning a Malaysia Book of Records entry. It has kept expanding into 2026, including flagship stores in Kuala Lumpur, so the live count is higher than 200. For Malaysian customers, the appeal is simple: predictable premium tea, large mall coverage, halal assurance, and an app that lets you order ahead instead of waiting in peak-hour queues.
CHAGEE is not the cheapest drink in the mall, most milk teas sit around RM10 to RM15, while premium fruit-tea and frappe series can run a few ringgit higher, but it does feel more grown-up than many sugar-heavy milk tea chains. If you like the taste of actual jasmine, oolong, black tea, or roasted tea bases, CHAGEE makes sense.
CHAGEE App and Rewards
The app is worth installing before your first order. CHAGEE lists order-and-pay, self-pickup, points, reward redemption, membership experience tiers, new launch updates, deals, and outlet lookup as core app features.
How to use referral code 3DsGVzx
- Open the CHAGEE app download link on your phone.
- Create a new account with your mobile number.
- Paste 3DsGVzx into the referral-code field if prompted.
- Place your first app order or check your vouchers/rewards area.
Is CHAGEE Halal in Malaysia?
Yes. CHAGEE Malaysia states on its official site that the brand is recognised halal by JAKIM and follows JAKIM halal standards. That makes it easier to recommend for mixed groups, office orders, and mall meetups where halal status matters.
CHAGEE vs ZUS Coffee, Tealive and Other Rivals
CHAGEE does not really compete head-on with anyone, it sits in its own premium-tea lane. Its closest rivals split into two camps: coffee chains that own the daily caffeine run (ZUS, Gigi), and bubble-tea chains that own cheap, sweet, everyday boba (Tealive, Sharetea, Xing Fu Tang, LiHO). Here is how the field compares.
| Brand | Main product | Price/cup | Malaysia outlets | App | Positioning |
|---|---|---|---|---|---|
| CHAGEE | Premium Chinese tea / milk tea | RM10-15 | 200+ in Malaysia (and growing) | Order-ahead, points, tiers | Tea-forward, premium, halal, aesthetic |
| ZUS Coffee | Coffee-first (also some tea) | RM6-13 | ~740+ in Malaysia | Strong app, frequent vouchers | Value local coffee, mass scale |
| Tealive | Bubble tea / milk tea | RM5-12 | 800+ in Malaysia | TealiveNow app, rewards | Mass-market, cheap, everywhere |
| Gigi Coffee | Coffee-first | RM6-12 | ~100-160 in Malaysia | App with rewards | Affordable kiosk coffee |
| Sharetea | Taiwanese bubble tea | RM8-14 | Dozens (global Taiwan brand) | Limited / loyalty card | Classic Taiwanese boba |
| Xing Fu Tang | Brown-sugar boba | RM10-15 | Smaller mall footprint | Limited | Signature brown-sugar pearls, theatrical |
| LiHO | Bubble / cheese tea | RM7-14 | Smaller in Malaysia | Limited | Cheese-tea heritage (ex-Gong Cha SG) |
Outlet counts and prices are approximate and change often; figures for smaller Taiwanese chains are rough. Treat the table as a positioning guide, not a price list.
Versus ZUS Coffee and Gigi Coffee: these are coffee-first chains with far larger Malaysian footprints, ZUS alone runs well over 700 outlets and prices many drinks from around RM6. If you want espresso, lattes, and a cheap daily fix, they win. CHAGEE wins when the craving is tea rather than coffee, and when you want the cup to feel like a treat. See our ZUS Coffee review.
Versus Tealive, Sharetea, Xing Fu Tang and LiHO: these are the classic bubble-tea players. Tealive is the volume leader with 800+ Malaysian outlets and lower prices, built around sweet, topping-heavy boba. Sharetea and Xing Fu Tang lean Taiwanese-classic and brown-sugar boba; LiHO is known for cheese tea. CHAGEE is the odd one out: less about pearls and syrup, more about brewed-tea flavour, fresh dairy, premium packaging, and a polished app. You pay more, but you get a more tea-forward, more designed experience.
Who CHAGEE Is For
CHAGEE skews toward a premium, design-conscious, tea-loving crowd, but different groups get different value from it. Here is who tends to get the most out of it.
Young women
StrongThe core cohort. Aesthetic cups, photogenic flagships, jasmine and peach oolong milk teas, and a brand that reads as premium-but-affordable treat.
Students
Good (with caveats)Loved for the look and study-cafe vibe, but RM10-15 a cup is a stretch on a student budget. App vouchers and lower-sugar tea-only orders help here.
Trend and aesthetic seekers
StrongCHAGEE leans hard on design, limited launches, and shareable packaging. Good for people who care how the cup looks on a feed, not just how it tastes.
Young men
ModerateLess central to the brand image, but the stronger roasted bases (Da Hong Pao) and pure brewed teas give a less sweet, more grown-up option than dessert boba.
Families and kids
GoodFruit teas and milk teas can be ordered low-sugar or caffeine-light, and JAKIM halal status plus mall locations make it an easy group stop. A few outlets add playgrounds.
Office workers
StrongOrder-ahead self-pickup beats the lunch queue, halal status suits mixed teams, and it is a tea alternative to the daily coffee run.
Pros and Cons
Pros
- Tea-forward flavours, not just sugar and toppings
- Strong signature drink in BOYA Jasmine Green Milk Tea
- JAKIM halal recognition in Malaysia
- Order-ahead app with points and reward redemption
- Good mall and commercial-area presence
Cons
- Premium pricing compared with basic milk tea chains
- Popular outlets can still have long pickup queues
- Rewards and vouchers change often by campaign
- Lower-sugar orders may taste too tea-heavy for some
- Best experience depends on app and outlet execution
Ordering Tips
- Use the app before peak hours. Order ahead during lunch, dinner, and weekend mall traffic.
- Start at 50% sugar. CHAGEE's stronger tea bases hold up well with less sweetness.
- Copy the referral code exactly. CHAGEE specifically advises copy-paste for referral codes to avoid incorrect input.
- Check vouchers before paying. New-user, birthday, launch, and tier rewards can sit in different app sections.
- Try pure tea if milk tea feels heavy. The brewed tea menu is the underrated path for regular orders.
FAQ
What is the CHAGEE referral code?
Use 3DsGVzx when registering in the CHAGEE app, if the referral field appears.
Does the CHAGEE referral code guarantee a reward?
Not always. CHAGEE says referral rewards depend on requirements being met and that terms can change. Register through the app, paste the code, then check your reward or voucher area.
Is CHAGEE better than ZUS Coffee?
They solve different cravings. CHAGEE is better for milk tea and brewed tea; ZUS is better for coffee, espresso-based drinks, and cheaper daily caffeine runs. See our ZUS Coffee review for the comparison point.
Can I order CHAGEE without the app?
Yes, you can order at outlets, but the app is better if you want points, self-pickup, vouchers, and launch notifications.
Final Verdict: 4.3/5
CHAGEE is one of the strongest premium tea chains in Malaysia for people who want milk tea that still tastes like tea. With 200+ Malaysian outlets, a Nasdaq-listed parent, and 7,500+ tea houses globally, it is no longer a niche newcomer, it is a category leader. The referral code and app rewards make the first order easier to justify, while the halal status and broad outlet footprint make it practical for groups.
Use code 3DsGVzx when signing up, then start with BOYA Jasmine Green Milk Tea or White Peach Oolong Milk Tea. If you like stronger tea, move to Da Hong Pao or Tie Guan Yin next.