About Hai-O Enterprise
Hai-O Enterprise Berhad is a Malaysian conglomerate listed on Bursa Malaysia that operates in direct selling through its subsidiary Sahajidah Hai-O Marketing Sdn Bhd. Founded in 1975 by Tan Kai Hee, the company specializes in traditional Chinese medicine (TCM), health supplements, and wellness products deeply rooted in Asian heritage. Key products include Hai-O brand Chinese herbs and tonics, Oxygen brand health supplements, and a range of TCM-inspired personal care products. The company also manufactures and distributes Hai-O branded household products. Hai-O has a unique position in the Malaysian MLM landscape as it bridges traditional Chinese wellness with modern direct selling, appealing strongly to the Chinese Malaysian community. The company operates through a network of thousands of distributors and also has physical retail presence through Hai-O Raya outlets. Being Bursa-listed provides an additional layer of transparency and corporate governance not found in private MLM companies.