DXN Holdings

DXN Holdings is Malaysia's largest homegrown direct selling company, founded by Dato' Dr. Lim Siow Jin in 1993. Headquartered in Alor Setar, Kedah, DXN specializes in Ganoderma-based health products, making it one of the world's largest producers and exporters of Ganoderma lucidum (Lingzhi mushroom). The company owns its entire supply chain from cultivation farms in Alor Setar spanning over 1,000 acres, to its GMP-certified manufacturing facilities. DXN operates in over 180 countries and is publicly listed on Bursa Malaysia. Key products include Lingzhi Coffee, Spirulina supplements, RG and GL capsules, and Ganozhi personal care range. DXN is unique in the Malaysian MLM landscape for having no mandatory monthly purchases and operating a "one world, one market" system where distributors can build networks across countries under a single ID. The company earned RM1.9 billion in revenue in 2025 and is increasingly recognized as a major player in the global health supplement industry. DXN also operates a chain of cafes and produces its own branded food products.