BE International

BE International is a Malaysian-founded direct selling company established in 2018 by a team of experienced MLM industry professionals. Despite being one of the newer entrants, BE International has achieved rapid growth in the Malaysian market with its flagship product Aulora Pants, a health-wear product infused with bioceramic technology that claims to improve blood circulation and provide pain relief. The company has expanded its product range to include BYOODE skincare, BE MAX supplements, and other wellness products. BE International has built a passionate distributor base, particularly among the Malay community, through social media marketing and regular roadshows. The company differentiates itself through its Malaysian identity and understanding of local market preferences. BE International operates from its headquarters in Petaling Jaya and has expanded to several ASEAN markets. The brand has been particularly successful in leveraging social media testimonials and before-after stories to drive product sales.